Oct 26, 2020
In this episode of Small Business Connections Ann talks with Executive Coach, Allan Hirsch of Allan Hirsch Advisors. They discuss pivoting in the pandemic and how Allan went from in-person meetings and radio to zoom calls and hosting his own podcast.
As a coach, Allan helped his clients pivot by finding new ways to reach customers. As a radio person, Allan pivoted to podcasting and grew from reaching listeners in Baltimore, MD to now reaching people nationally.
Allan says that executives and business owners can benefit from coaching just as elite athletes work with coaches to better their performance. Allan's Why Coaching helps clients think outside of the box, coming up with new or different ways to increase and build their company culture. He finds new ways to grow his clients' business.
When choosing a Why Coach, Allan recommends finding someone you trust and has an appreciation for you and your business. You should like the coach's philosophy and be able to talk to your coach. Allan considers himself a constant learner and creates new streams of revenue.
Allan's Favorite Books of Business
Start With Why by Simon Sinek
The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations by James M. Kouzes and Barry Z. Posner
The Small Business Connections Podcast is hosted by Ann Brennan, owner of ASMM Digital Marketing. The podcast was created as a means of helping her clients get in front of more people. Since its inception, the podcast has grown to include guests from around the world and has been listened to in over 20 countries.
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