Jul 27, 2020
Today, marketing is different and constantly changing. Pivoting is essential to building, maintaining and growing your business relationships. Carlos Gil, author of The End of Marketing and co-creator of Outlaw Masks discuss that business is about relationships and how to cultivate social media as both a news outlet and an escape.
Carlos emphasizes the importance of and difference between social media platforms. Your clients and potential customers need to be engaged and want what is real and relatable. Carlos shares keys of today's marketing; being more human, your tone on social media, pivoting, networking and consistency.
Carlos Gil is an Entrepreneur, Brand Marketing Executive, Start-up Founder and Public Speaker with more than eight years of leading social media marketing and strategy for global brands. Carlos's work is featured in CNN Money, Mashable, Inc. Magazine, Social Media Examiner and he is a recurring speaker at SXSW, Social Media Marketing World and other marketing industry events.
The Small Business Connections Podcast is hosted by Ann Brennan, owner of ASMM Digital Marketing. The podcast was created as a means of helping her clients build a community around their brands. Since its inception, the podcast has grown to include guests from around the world. To be on the show, please message Ann directly through LinkedIn.
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